Hand holding a tube of 'American Made' lip balm against a natural background
Best seller · Sweet Tangerine

From cracked to comfortable.


BetterBalm™ is the lightweight lip balm that actually soaks in, lasts longer than your old one, and gives a cool, fresh burst every time you swipe. Formulated and filled in our own New Jersey facility.

★★★★★ "I've officially thrown my other one away." TaMyrah B., verified buyer

Free U.S. shipping · 30-day money-back guarantee

Formulated & filled in New Jersey
Lightweight, never waxy
Lasts longer
Cooling burst that comes back
Love it or your money back
Never tested on animals
Free U.S. shipping

Your lips, before and after BetterBalm.


Before

  • Tight, flaky lips that crack in the cold
  • A waxy coating that just sits on top
  • Reapplying every hour and still feeling dry

After BetterBalm™

  • Soft, smooth lips, even all winter
  • A light feel that soaks in, no film
  • Lasts longer, with a cool refresh on demand
Shop BetterBalm
American Made Better-Balm with orange slices and zest on a marble background
Why it works

A lip balm built by scientists, not marketers.


Most balms are just wax and butter. We added encapsulation: tiny cooling crystals that release slowly, so the fresh feeling comes back every time you press your lips together. Underneath, the moisture keeps working.

Encapsulated for a time-release refresh you can reactivate all day.

A plant oil that soothes and softens lips.

Rich in fatty acids and antioxidants to help heal chapped lips.

Moisturizes and calms dry, irritated lips.

Most brands outsource. We make every tube ourselves.

American Made, not just American branded

Made in our NJ facility

Formulated, tested and filled under one roof by our own team, to cGMP standards. No contract factory.

Living wage, every job

Everyone who makes BetterBalm is paid fairly. Your $19 supports American jobs.

30-day guarantee

Love it, or we'll give you your money back. No hoops to jump through.

Never tested on animals

We test on ourselves. We use every product we make.

People notice the difference.

Real words from BetterBalm customers

Threw my old one away

"I completely love this lip balm. I've officially thrown my other one away. With this coming winter I now have one less problem."

TaMyrah B.

Loyal Customer

No waxy feeling

"Lasts quite a bit longer than any other lip balm I've used. Best of all, you don't get that 'waxy' feeling like something's coating your lips. It just soaks in and makes your lips feel great."

Shannon K.

Loyal Customer

Never felt so hydrated

"My lips have never felt so hydrated! Since I got this lip balm I can not go anywhere without it. It gives me such a nice plump glossy look."

Thalia V.

Loyal Customer

Super soft

"My lips are SUPER soft, it lasts longer, the sweet tangerine flavor is just refreshing!"

Janelle F.

Loyal Customer

Good questions


  • It's lighter, it soaks in instead of coating your lips, and the encapsulated cooling crystals keep refreshing long after you put it on.

  • No. It's sweet and subtle, never overpowering.

  • Yes. It makes a smooth base and helps prevent feathering.

  • In our own facility in New Jersey, by our own team. We don't use a contract manufacturer.

  • Try it for 30 days. If it's not for you, we'll give you your money back.